Understanding the role of social situations on continuance participation intention in online communities: an empirical perspective

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Li, Honglei; Lai, Vincent; Luo, Xin;
  • Publisher: California State University
  • Subject: G500

In recent years, the mushrooming development of Online Communities (OCs) has ushered a new paradigm of research for organizational sustainability in IS. In essence, the growth and survival of an online community relies predominantly on the continuous participation of it... View more
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