Constructing a national higher education brand for the UK: positional competition and promised capitals has now been reviewed.
Lomer, S.; Papatsiba, V.; Naidoo, R.;
Publisher: Taylor & Francis
This article examines national branding of UK higher education, a strategic intent and action to collectively brand UK higher education with the aim to attract prospective international students, using a Bourdieusian approach to understanding promises of capitals. We tr... View more