Constructing a national higher education brand for the UK: positional competition and promised capitals has now been reviewed.

Article English OPEN
Lomer, S.; Papatsiba, V.; Naidoo, R.;
(2018)
  • Publisher: Taylor & Francis

This article examines national branding of UK higher education, a strategic intent and action to collectively brand UK higher education with the aim to attract prospective international students, using a Bourdieusian approach to understanding promises of capitals. We tr... View more
  • References (93)
    93 references, page 1 of 10

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