More than words: The influence of affective content and linguistic style matches in online reviews on conversion rates

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Ludwig, S.; de Ruyter, K.; Friedman, M.; Brüggen, E.; Wetzels, M.; Pfann, G.;

Customers increasingly rely on other consumers' reviews to make purchase decisions online. New insights into the customer review phenomenon can be derived from studying the semantic content and style properties of verbatim customer reviews to examine their influence on ... View more
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