Best practice in adapting logo marks from Latin to non-Latin scripts: a case study in the Arabic market

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Gassas, Rezan F.;

Throughout the past few decades, global brands with strong visual identities have been\ud entering the Arabic market. From the start, the Arabic language was integrated into\ud packaging, signage and advertisements in an unstructured style. Today, some\ud regulations re... View more
  • References (8)

    2.4.4.3 Typography

    2.4.4.4 Colour 2.5 Brand Management

    2.5.1 Identity Guideline Manuals

    2.5.2 Brand Management Team and Process 2.6 Identifying the Gap 2.7 Summary

    3.10.1 Visual Copyrights

    3.10.2 Human Participants 3.11 Issues of Trustworthy

    3.11.1 Triangulation

    3.11.2 Generalisation 3.12 Summary

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