publication . Part of book or chapter of book . 2017

Political Campaigns

Name: Political Campaigns
Creator: Giorgia Bressan

Giorgia Bressan;

Open Access

Published: 15 Jun 2017

Publisher: Macmillan Education UK

Country: United Kingdom

Summary

Abstract

Political campaigns are orchestrated attempts by political organizations to garner public support through persuasive communication in order to influence public policy in their favor. This broad definition encapsulates all forms of campaigns from those of neighborhood organizations seeking to influence local politicians to the campaigns of political parties and candidates who seek election to office in order to shape policy themselves. In pluralist democracies, campaigns are crucial for representation. Campaigns are a means by which groups of individuals with a common cause can communicate their stance and enable others with similar concerns to join their campaig...