Social Media – the new challenge for PR measurement and evaluation

Book English OPEN
Watson, Tom;
(2012)
  • Publisher: Japan Institute for Social and Economic Affairs (JISEA)

In the five years since Paul Noble and I wrote the second edition of our book, Evaluating Public Relations, the biggest change in the field has been the rapid emergence of social media in media relations and organisational communication. Although we devoted a full chapt... View more
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