Ambush Marketing in the context of the Olympic Games

0044 English OPEN
Kala, Zaman F;

Ambush marketing occurs when a company affiliates itself with a major event without paying the requisite sponsorship fee. One of the aims of this thesis is to discuss whether the phenomenon can be deemed to be unethical or good business practice. This will be done throu... View more
  • References (61)
    61 references, page 1 of 7

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