Brands in international and multi‐platform expansion strategies: economic and management issues

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Doyle, G.;
  • Publisher: Springer International Publishing

Powerful media branding has historically facilitated successful international expansion on the part of magazine and other content forms including film and TV formats. Multi-platform expansion is now increasingly central to the strategies of media companies and, as this ... View more
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    33 references, page 1 of 4

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