Brands in international and multi‐platform expansion strategies: economic and management issues

Part of book or chapter of book English OPEN
Doyle, G.;
(2015)
  • Publisher: Springer International Publishing

Powerful media branding has historically facilitated successful international expansion on the part of magazine and other content forms including film and TV formats. Multi-platform expansion is now increasingly central to the strategies of media companies and, as this ... View more
  • References (33)
    33 references, page 1 of 4

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