Evaluating Promotional Approaches for Citizen Science\ud Biological Recording: Bumblebees as a Group Versus\ud Harmonia axyridis as a Flagship for Ladybirds

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Comont, Richard F.; Ashbrook, Kate;
(2017)

Over the past decade, the number of biological records submitted by members of the public have increased dramatically. However, this may result in reduced record quality, depending on how species are promoted in the media. Here we examined the two main promotional appro... View more
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