publication . Article . 2013

‘Drinking is our modern way of bonding’: Young people’s beliefs about interventions to encourage moderate drinking

Richard O. de Visser; Zoe Wheeler; Charles Abraham; Jonathan A. Smith;
Open Access English
  • Published: 01 Jan 2013
  • Publisher: Taylor & Francis
  • Country: United Kingdom
Abstract
Efforts to discourage excessive alcohol use among young people can only be effective if the target audience is exposed to, attends to, and comprehends key messages. The aim of this study was to examine age- and sex-differences in drinking motives to better inform development of targeted interventions to reduce alcohol-related harm. Thirty individual interviews and 12 group interviews were conducted with English 13-25 year olds. Interviewees gave multiple motivations for drinking - especially those related to image and reputation, and played down the health implications of heavy drinking. Negative aspects of drinking - caring for drunk friends, being cared for wh...
Subjects
free text keywords: BF, QZ, Applied Psychology, Public Health, Environmental and Occupational Health, Psychology, Binge drinking, Suicide prevention, Harm, Health communication, Psychotherapist, Social psychology, Target audience, Qualitative research, Psychological intervention, Interpersonal relationship
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