publication . Conference object . 2013

Sell honestly, never sell your honesty: revenue management and corporate reputation management

Wang, Xuan Lorna;
Open Access English
  • Published: 16 Dec 2013
  • Country: United Kingdom
Abstract
This study explores the link between corporate reputation and revenue management practice in the hospitality and tourism industries. It seeks answers to two key questions: first, whether or not there is a link between corporate reputation and revenue management, and second, how revenue management practice may affect corporate reputation, and vice versa. More specifically, it examines whether the negative effects of sales-driven RevM practice has had on customers, such as unfair perception, reduced relationship stability and mistrust relating to the company, could lead to any corporate reputation risks. This paper also argues that in today’s dynamic marketplaces,...
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