Value co-creation in high involvement services: the animal healthcare sector

Article English OPEN
Pyatt, AZ; Wright, GH; Walley, KE; Bleach, E;
(2017)

Purpose \ud This paper investigates the significance of value c\ud o-creation to the UK animal healthcare sector from \ud the perspective of the key industry stakeholders: clients, veterinarians and paraprofessionals. \ud Design \ud Value co-creation constructs in the s... View more
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