publication . Article . Other literature type . 2016

Reading the face of a leader: women with low facial masculinity are perceived as competitive

Jochen I. Menges; Raphael Silberzahn;
Open Access English
  • Published: 01 Sep 2016
  • Publisher: Academy of Management
Abstract
In competitive settings, people prefer leaders with masculine faces. But is facial masculinity a trait that is similarly desired in men and women leaders? Across three studies, we discovered that people indeed prefer men and women leaders who have faces with masculine traits. But surprisingly, we find that people also prefer women with low facial masculinity as leaders in competitive contexts (Study 1). Our findings indicate that low facial masculinity in women, but not in men is perceived to indicate competitiveness (Study 2). Thus, in contrast to men, women\ud leaders who rate high in facial masculinity as well as those low in facial masculinity are both selec...
Subjects
Medical Subject Headings: stomatognathic diseases
free text keywords: Department of Business Administration, 330 Economics, Trait, Developmental psychology, Attribution, Psychology, Facial masculinity, Social psychology
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