publication . Article

Matthew Murray shoots above the line advertising campaign for IKEA Kitchen Squad - BMB advertising Agency, London. Photography stills shot alongside TV commercials - Matthew Murray works directly with the creatives and writes treatments for each of the ads shot.

Murray, Matthew;
Open Access English
  • Publisher: Haymarket Media Group Ltd.
  • Country: United Kingdom
Abstract
Matthew Murray shoots above the line advertising campaign for IKEA - through BMB advertising Agency, London. Photography stills shot alongside TV commercials - Matthew Murray works directly with the creatives and writes treatments for each of the ads shot. \ud \ud IKEA may be synonymous with bookcases and meatballs, but it is less well-known for its kitchens.\ud \ud While competitors with bigger adspends use pictures of 'perfect' kitchens being showcased by actors, IKEA wanted to show kitchens that belong to real people.\ud \ud The 'Kitchen Squad' campaign comprised a trio of ads that ran across consecutive ad breaks on Channel 4, showing IKEA's make-over team s...
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free text keywords: N1, NE, TR
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