A dyadic trust perspective of key account relationship development in the UK mortgage industry

0044 English OPEN
Murray, Sharon Lee;
  • Publisher: Northumbria University
  • Subject: N500 | N800

The main purpose of this study is to examine how a dyadic trust perspective can support effective development of key account relationships. The need for Key Account Management in the UK Mortgage Industry is investigated, factors for effective key account relationship ma... View more
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