Improving community health through marketing exchanges: A participatory action research study on water, sanitation, and hygiene in three Melanesian countries

Article English OPEN
Barrington, DJ; Sridharan, S; Saunders, SG; Souter, RT; Bartram, J; Shields, KF; Meo, S; Kearton, A; Hughes, RK;
(2016)
  • Publisher: Elsevier
  • Subject:
    mesheuropmc: health care economics and organizations

Diseases related to poor water, sanitation and hygiene (WaSH) are major causes of mortality and morbidity. While pursuing marketing approaches to WaSH to improve health outcomes is often narrowly associated with monetary exchange, marketing theory recognises four broad ... View more
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