publication . Thesis

The merchant castes of a small town in Rajasthan : A study of business organisation and ideology.

Cottam, Christine Margaret;
Open Access English
  • Publisher: SOAS University of London
  • Country: United Kingdom
Abstract
Certain recent studies of South Asian entrepreneurial activity have suggested that customary social and cultural constraints have prevented positive response to economic development programmes. Constraints including the conservative mentality of the traditional merchant castes, over-attention to custom, ritual and status and the prevalence of the joint family in management structures have been regarded as the main inhibitors of rational economic behaviour, leading to the conclusion that externally-directed development programmes cannot be successful without changes in ideology and behaviour. A focus upon the indigenous concepts of the traditional merchant castes...
Subjects
free text keywords: SRT1
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