Sustainability marketing myopia: the lack of sustainability communication persuasiveness

Article English OPEN
Font, X; Villarino, J;
(2015)
  • Publisher: SAGE Publications (UK and US)

Sustainability communication in accommodation businesses tends to be factual and descriptive, as companies are concerned with product-based messages that focus on what they do; they appear not to understand the potential benefits of constructing messages that would infl... View more
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