publication . Article . 2013

Information and diffusion of new prescription drugs

Victoria Serra-Sastre; Alistair McGuire;
Open Access English
  • Published: 01 Jan 2013
  • Publisher: Taylor & Francis
  • Country: United Kingdom
Abstract
This article examines the role of different product information flows on the diffusion of new pharmaceuticals. Given the innovative nature of pharmaceutical drugs and their impact on health care expenditure there is a surprisingly small literature devoted to this topic. Some information flow mechanisms have been examined individually in the literature, but very few have captured the simultaneous impact of these mechanisms on up-take and diffusion. This article uses the up-take of statins as an example. Diffusion of this therapeutical group is expressed as a function of four specific informational channels: self-experience, consumption externalities, scientific e...
Subjects
free text keywords: HB, RM, Economics and Econometrics, Externality, Medical prescription, Scientific evidence, Financial incentives, Panel data, Health care, business.industry, business, Clinical evidence, Macroeconomics, Information flow (information theory), Economics, Marketing, Public economics
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