publication . Article . 2018

Branded content: rupture, rapture and reflections.

MacRury, Iain;
Open Access English
  • Published: 16 Jan 2018
  • Country: United Kingdom
This is primarily a discussion about change, a topic relevant to many industries and, particularly, to students as they prepare for exciting but potentially uncertain futures. It is an occasion to think about the implications and emergence of some new promotional idioms such as branded content, sub genres such as ‘native advertising’, and to consider some new generation, high profile, promotional media forms, notably vlogging.
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MacRury, I., 2018a. “Advertising Creativity”. In: Powell, H., Hardy, J. and MacRury, I., eds. The Advertising Handbook 4th Edition. Routledge. [OpenAIRE]

MacRury, I., 2018b. “What is an Advertising Agency in the 21st Century?” In: Powell, H., Hardy, J. and MacRury, I., eds. The Advertising Handbook 4th Edition. [OpenAIRE]

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