Servitization through human-data interaction : a behavioural approach

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Pogrebna, Ganna;
(2015)
  • Publisher: Warwick Manufacturing Group
  • Subject: T1

Purpose: \ud This paper proposes a new approach to servitization and business models by understanding behavioural aspects of human interactions with technology, specifically, with “smart” devices, connected devices, autonomous systems, and internet of things (IoT) throu... View more
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