publication . Article . 2018

The type-of-internet-access digital divide and the well-being of ethnic minority and majority consumers: A multi-country investigation

Boris Bartikowski; Michel Laroche; Ahmad Jamal; Zhiyong Yang;
Open Access English
  • Published: 01 Jan 2018
  • Publisher: Elsevier
  • Country: United Kingdom
Wireless technologies and smartphones revolutionize the way consumers use the internet. How do these technological advancements affect consumer well-being or life satisfaction? We hypothesize that mobile- as compared to regular only- internet use enhances consumers' perceptions of personal economic situation, which in turn, enhances life satisfaction. Ethnic status (majority vs. minority) and national wealth (richer vs. poorer countries) set up boundary conditions for these effects. We test our hypotheses using multi-level modeling and a large scale multinational dataset covering responses of > 26,000 consumers from 21 countries. The results show that perceived ...
free text keywords: Life satisfaction, Marketing, Internet access, business.product_category, business, Economics, Digital divide, Well-being, Advertising, Ethnic group, Public policy, The Internet, business.industry, National wealth, Social psychology
Powered by OpenAIRE Research Graph
Any information missing or wrong?Report an Issue