A study of cultural influences on consumer behaviour in a small island economy : religious influences on purchasing behaviour in Mauritius

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Essoo, Nittin;
  • Subject: BL | HF

Although researchers have long recognised the significance of religious value\ud systems in sociology and in psychology, the role of religion in consumer research has\ud not yet been completely acknowledged. In the consumer behaviour literature,\ud religion has been stu... View more
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    5.8.2.4 Interpretation of the variate.........................................................195 5.9 Conclusion................................................................................197 CHAPTER 6--DATA ANALYSIS AND RESEARCH FINDINGS (1)......... . 199 6.1 Introduction..............................................................................199 6.2 Flow of analysis.........................................................................199 6.3 Hypotheses tested in this chapter.....................................................203 6.4 Factor analysis of shopping behaviour variables...................................203 6.4.1 Shopper profiles...................................................................... 205 6.5 Differences in shopping behaviour between casually religious anddevout respondents ...............................................................209 6.5.1 Religiosity differences among shopper types....................................209 6.5.2 Differences in shopping behaviour between casually religious anddevout Hindus ...................................................................211 0.

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