publication . Thesis . 1982

PRISM: a consumer information processing model for housewife decision-making

Wynn-Wilson, Eleanor Jane;
Open Access English
  • Published: 01 Jun 1982
  • Country: United Kingdom
This thesis describes a test of the applicability of a model developed from a qualitative study of a market for consumer nondurables to two other markets for consumer non-durables. The model was developed to explain the effect of public relations information on housewives 1 buying decisions.\ud \ud The results of two questionnaire surveys of fifty housewives each were analysed. Results from the first market study were to be confirmed by the second study before acceptance.\ud \ud The relationships specified in the model were not identified in the tests. It is suggested that the relationship between perceived risk and openness to information was not supported beca...
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SECTION THREE - CONCLUSIONS 11.3 Suggestions for Improvement of Perceived Risk Research 156 11.4 Criteria for Distinguishing Between Perceived Risk Measures 156 11.5 The Failings of Perceived Risk Research are Common to much Consumer Behaviour Research 157 11.6 Consumer Behaviour Research Should Pay More Attention to P/roduct Use Decisions 157 11.7 An Overview of Information Processing 158 11.8 Research Background Relevant to the Summary 158 11.9 None of the Hypotheses to be Tested in this Research Project were supported 159 11.10 The Perceived Risk Hypotheses were not Generalisable to the Situation Studied 159 11.11 Usage Strategies were not Identified but May Exist 159 11.12 Reconciling Idiographic Modelling and Generalisability 160 11.13 Benefits may Arise from Differentiating Between Types of Market 160 11.14 PRISM Research was too Ambitious 161 11.15 The Influence of Commercial Sponsors 161 11.16 Problems and Benefits of Using a Market Research Firm 162 SUGGESTIONS FOR FUTURE RESEARCH 163

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