Compensatory consumption and consumer compromises: a state-of-the-art review\ud

Article English OPEN
Koles, B.; Wells, V.K.; Tadajewski, M.;
  • Publisher: Taylor & Francis

Compensatory consumption has been an increasingly researched yet widely debated area of\ud consumer behaviour over the last 20 years. Extant research formulates the term as\ud overwhelmingly negative, largely due to the simplistic and fragmented conceptualisations\ud as... View more
Share - Bookmark