Market orientation for sustainable performance and the inverted-U moderation of firm size: Evidence from the Greek shipping industry

Article English OPEN
Pantouvakis, A; Vlachos, I; Zervopoulos, PD;
(2017)
  • Publisher: Elsevier

Sustainability, despite being a major concern for companies, has not been studied from a market-orientation perspective. Market-oriented companies can integrate sustainability activities into their business strategies but there is a gap in our knowledge to what extend t... View more
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