publication . Article . 2017

building the meaning of the second world war on the british home front in commercial press advertising

David Clampin;
Open Access
  • Published: 27 Jul 2017 Journal: Media History, volume 23, pages 469-488 (issn: 1368-8804, eissn: 1469-9729, Copyright policy)
  • Publisher: Informa UK Limited
  • Country: United Kingdom
Building on extant literature placing consumption as a dominant feature of British life by the interwar period, this article explores how commercial advertising drew on that position on the British home front of the Second World War to explain the part it played within the wider war effort. It reveals how advertising messages stressed free consumption as an indicator of democracy and as a symbol of British national identity. The advertisements analysed highlight how this, to date, overlooked channel of propaganda fell in line with the prevailing narrative of the war, supporting, reinforcing and perpetuating the common vision of that conflict. Whilst it is not su...
free text keywords: World War II, Advertising, National identity, Democracy, media_common.quotation_subject, media_common, Fell, geography.geographical_feature_category, geography, Narrative, Interwar period, Symbol, History, Spanish Civil War, PN, PR
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