publication . Part of book or chapter of book . 2018

An examination of the role of national IT development and infrastructure in models for smartphone adoption and use: the cases of Iraq, Jordan and UAE

Ameen, Nisreen; Willis, Robert;
Open Access English
  • Published: 21 Jun 2018
  • Publisher: Springer
  • Country: United Kingdom
This research aims to examine the effect of national IT development on Arab consumers’ behavioural intention and their actual use of smartphones. This effect was compared to the effect of two factors: usefulness and ease of use. The study was conducted in three different countries, namely Iraq, Jordan and the UAE. A total of 1,264 questionnaires were collected from smartphone consumers aged 18-29 years old in the three countries. The collected data were analysed using partial least squares-structural equation modelling. The results revealed that the new proposed factor, national IT development, has a more significant effect on behavioural intention than the effe...
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Anglia Ruskin Research Online
Part of book or chapter of book . 2018
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