Antecedents and consequences of bank reputation: a comparison of the United Kingdom and Spain

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Ruiz, B; García, J.A; Revilla, A.J;
(2016)

Purpose: – The purpose of this paper is to identify the key antecedents and consequences of bank reputation and whether their relative importance varies across countries.\ud Design /methodological approach – The sample consists of 900 bank customers, representative of t... View more
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