publication . Article . Other literature type . 2014

Shame if you do - shame if you don't

Thomson, Gill; Esbich-Burton, Katherine; Flacking, Renee;
Open Access
  • Published: 19 Aug 2014 Journal: Maternal & Child Nutrition, volume 11, pages 33-46 (issn: 1740-8695, Copyright policy)
  • Publisher: Wiley
  • Country: United Kingdom
Abstract
Emotions such as guilt and blame are frequently reported by non-breastfeeding mothers, and fear and humiliation is experienced by breastfeeding mothers when feeding in a public context. In this paper we present new insights into how shame-related affects, cognitions and actions are evident within breastfeeding and non-breastfeeding women’s narratives of their experiences. As part of an evaluation study of the implementation of the UNICEF UK Baby Friendly Initiative (BFI) Community Award within two primary (community-based) care trusts in North West England, 63 women with varied infant feeding experiences took part in either a focus group or an individual semi-st...
Subjects
free text keywords: Humiliation, Medicine, business.industry, business, Blame, media_common.quotation_subject, media_common, Shame, Focus group, Feeling, Social environment, Judgement, Breastfeeding, Social psychology, Original Articles, B900
Related Organizations
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