publication . Article . Other literature type . 2017

Growing on steroids: rapidly scaling the user base of digital ventures through digital innovation

Huang, Jimmy; Henfridsson, Ola; Liu, Martin J.; Newell, Sue; The University of Warwick; The University of Warwick; The University of Nottingham Ningbo China; University of Sussex;
Open Access English
  • Published: 27 Jun 2017
  • Publisher: University of Minnesota, Management Information Systems Research Center
Digital ventures, start-ups growing by drawing on and adding to digital infrastructures, can scale their business at an unprecedented pace. We view such rapid scaling as a generative process by which a venture’s user base increases significantly between two points in time through digital innovation. We studied WeCash, a Chinese digital venture, nearly doubling its user base monthly, to learn more about this generative process. We trace three contingent mechanisms underpinning rapid scaling: data-driven operation, instant release, and swift transformation. We explain these mechanisms and how they interact in the rapid scaling of digital ventures. The research off...
free text keywords: Digital innovation, digital ventures, digital technology, user base, rapid scaling, case study, H1, HC, HD28
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