publication . Article . 2016

What Students Want: Using a Choice Modelling Approach to Estimate Student Demand.

Paula Sheppard; Richard Smith;
Open Access English
  • Published: 02 Mar 2016
  • Publisher: Taylor & Francis (Routledge)
  • Country: United Kingdom
Higher education institutions operate in an increasingly competitive global market, and require precise knowledge regarding the preferences of potential students. Traditional methods for evaluating what potential students look for in a degree tend to be descriptive, and while informative, do not assess the strength of students' preferences; how important they are relative to each other, and hence where efforts and investments may best be targeted. To do this, more statistically rigorous methods are required. We used a discrete choice experiment to estimate the relative importance of the attributes that inform student choice and also quantify these trade-offs in ...
ACM Computing Classification System: ComputingMilieux_COMPUTERSANDEDUCATION
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