publication . Article . 2018

Cultural differences in preferences for facial coloration

Han, Chengyang; Wang, Hongyi; Hahn, Amanda C.; Fisher, Claire I.; Kandrik, Michal; Fasolt, Vanessa; Morrison, Danielle K.; Lee, Anthony J.; Holzleitner, Iris J.; Debruine, Lisa M.; ...
Open Access English
  • Published: 31 Mar 2018
  • Publisher: Elsevier
Abstract Effects of facial coloration on facial attractiveness judgments are hypothesized to be "universal" (i.e., similar across cultures). Cross-cultural similarity in facial color preferences is a critical piece of evidence for this hypothesis. However, only two studies have directly compared facial color preferences in two cultures. Both of those studies reported that White UK and Black African participants showed similar preferences for facial coloration. By contrast with the cross-cultural similarity reported in those studies, here we show cultural differences in the effects of facial coloration on Chinese and White UK participants' facial attractiveness j...
Medical Subject Headings: stomatognathic diseases
free text keywords: Facial redness, Color preferences, Psychology, Face perception, Cultural diversity, Facial attractiveness, Lightness, Attractiveness, Developmental psychology, Social psychology, RC0321
Related Organizations
Funded by
How do humans recognise kin?
  • Funder: European Commission (EC)
  • Project Code: 647910
  • Funding stream: H2020 | ERC | ERC-COG
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