The role and application of social marketing in managing water consumption: a case study

Article English OPEN
Lowe, Ben; Lynch, David; Lowe, Julian;
(2014)

•Water shortages are an increasingly significant social and economic issue in many countries. Increasing the supply of water is one solution (e.g. desalination plants, new dams), but such measures are expensive. Using price to manage household water demand may be viewed... View more
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