Consumer Perceptions of Extra-free Product Promotions and Discounts: The Moderating Role of Perceived Risk

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Lowe, Ben;
  • Subject: H1
    mesheuropmc: health care economics and organizations

Purpose – The purpose of this paper is to examine how perceived performance risk moderates consumers’ evaluations of different types of promotions, including extra free product promotions (e.g., buy-one-get-one-free deals or BOGOFs) and price discounts (e.g., 50% off). ... View more
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