Pills, injections and audiotapes: reaching couples in Pakistan

Article English OPEN
Collumbien, M; Douthwaite, M;
(2003)
  • Publisher: Cambridge University Press (CUP)

An innovative social marketing intervention in Pakistan distributes audiocassettes via chemist shops and Lady Health Visitors (LHVs) to reach women in a segregated society with accurate information on hormonal contraceptives. Operations research was done to assess the u... View more
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