How procedural, financial and relational switching costs affect customer satisfaction, repurchase intentions, and repurchase behavior:A meta-analysis

Article English OPEN
Blut, Markus; Frennea, Carly M.; Mittal, Vikas; Mothersbaugh, David L.;

Switching costs and customer satisfaction may differently affect marketing strategy. Managers would benefit from knowing how different switching costs (financial, procedural, and relational) and satisfaction jointly affect repurchase in order to properly invest marketin... View more
Share - Bookmark