Towards an international understanding of the power of celebrity persuasions: a review and a research agenda
Publisher: Taylor & Francis
Research into advertising using celebrity has been undertaken for nearly 40 years. It has\ud principally used surveys and experiments to explore how consumers respond to celebrity\ud advertisements. A recent meta-study of 32 papers has demonstrated that different\ud pop... View more
Agrawal, J. and Kamakura, W.A., 1995. The economic worth of celebrity endorsers: an event study analysis. The journal of marketing, 59 (3), 56-62.
Amos, C., Holmes, G., and Strutton, D., 2008. Exploring the relationship between celebrity endorser effects and advertising effectiveness. International journal of advertising research, 27 (2), 209-234.
Anderson, K., 2009. Ethnographic research: a key to strategy. Available from: http://hbr.harvardbu siness.org/2009/03/ethnographic-research-a-key-to-strategy/ar/1 [Accessed 12 november 2012].
*Atkin, C. and Block, M., 1983. Effectiveness of celebrity endorsers. Journal of advertising research, 23 (1), 57-61.
*Austin, E.W., et al., 2008. Celebrity endorsements and their potential to motivate young voters. Mass communication and society, 11 (4), 420-436.
*Basil, M.D., 1996. Identification as a mediator of celebrity effects. Journal of broadcasting & electronic media, 40, 478-495.
*Basil, M.D. and Brown, W., 1997. Marketing AIDS prevention: the differential impact hypothesis versus identification effects. Journal of consumer psychology, 6 (4), 389-411.
*Batra, R. and Homer, P.M., 2004. The situational impact of brand image beliefs. Journal of consumer psychology, 14 (3), 318-330.
*Becker, A.B., 2012. Engaging celebrity? Measuring the impact of issue-advocacy messages on situational involvement, complacency and apathy. Celebrity studies, 3 (2), 213-231.
Beer, D. and Penfold-Mounce, R., 2010. Researching glossy topics: the case of the academic study of celebrity. Celebrity studies, 1 (3), 360-365.