publication . Article . 2018

Naturalistic multiattribute choice.

Sudeep Bhatia; Neil Stewart;
Open Access
  • Published: 01 Oct 2018 Journal: Cognition, volume 179, pages 71-88 (issn: 0010-0277, Copyright policy)
  • Publisher: Elsevier BV
  • Country: United Kingdom
Abstract
Abstract We study how people evaluate and aggregate the attributes of naturalistic choice objects, such as movies and food items. Our approach applies theories of object representation in semantic memory research to large-scale crowd-sourced data, to recover multiattribute representations for common choice objects. We then use standard choice experiments to test the predictive power of various decision rules for weighting and aggregating these multiattribute representations. Our experiments yield three novel conclusions: 1. Existing multiattribute decision rules, applied to object representations trained on crowd-sourced data, predict participant choice behavior...
Subjects
free text keywords: Linguistics and Language, Experimental and Cognitive Psychology, Cognitive Neuroscience, Developmental and Educational Psychology, Language and Linguistics, BF, HF
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