Modelling consumers' heterogeneous preferences: a case study with Chilean wine consumers

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Palma, D; Ortúzar, JDD; Rizzi, LI; Casaubon, G;
  • Publisher: Wiley

Background and Aims: Understanding consumers' preferences is key to making a successful product, but preferences are heterogeneous. We compare three approaches to consider preference heterogeneity in discrete choice models: (i) systematic preference variations based on ... View more
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