New business and economic models in the connected digital economy

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Ng, Irene C. L. (2013)
  • Publisher: Warwick Manufacturing Group
  • Subject: HB | HC

This paper discusses business models as a systemic phenomenon as opposed to traditional reductionistic approaches of business disciplines. It presents the ways connectivity change economic models due to the availability of consumption data as an economic resource, markets forming at consumption spaces, and how industries could disrupt one another when connected through consumption technologies. The paper further suggests that the challenges posed by connectivity results in the redrawing of traditional firm and market boundaries. It proposes for more research into modularity, transaction costs, the future role of the firm, and the necessary transformation of businesses to stay agile in a connected digital economy.
  • References (1)

    Lampel, J. and Mintzberg, H. (1996), Customizing Customization, Sloan Management Review, 38(1), 21-30 Maglio, Paul P., and Jim Spohrer (2013). A Service Science Perspective On Business Model Innovation. Industrial Marketing Management, forthcoming. http://dx.doi.org/10.1016/j.indmarman.2013.05.007 Mollenkopf, D.A., Frankel, R. and Russo, I. (2011) Creating Value through Returns Management: Exploring the Marketing-operations Interface, Journal of Operations Management, 29, 391-403

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