New business and economic models in the connected digital economy

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Ng, Irene C. L.;
  • Publisher: Warwick Manufacturing Group
  • Subject: HB | HC

This paper discusses business models as a systemic phenomenon as opposed to traditional reductionistic approaches of business disciplines. It presents the ways connectivity change economic models due to the availability of consumption data as an economic resource, marke... View more
  • References (1)

    Lampel, J. and Mintzberg, H. (1996), Customizing Customization, Sloan Management Review, 38(1), 21-30 Maglio, Paul P., and Jim Spohrer (2013). A Service Science Perspective On Business Model Innovation. Industrial Marketing Management, forthcoming. Mollenkopf, D.A., Frankel, R. and Russo, I. (2011) Creating Value through Returns Management: Exploring the Marketing-operations Interface, Journal of Operations Management, 29, 391-403

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