The Corporate Social Responsibility in Lidl’ s Communication Campaigns in Croatia and the UK

Article English OPEN
Topic, M; Tench, R;
(2016)

The purpose of the paper was to investigate whether Lidl uses CSR communication in their Advertising and Communication Campaigns in two different business contexts, and if so, how. The paper built upon existing analyses of CSR Communication by analysing Lidl’s websites ... View more
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