The Corporate Social Responsibility in Lidl’ s Communication Campaigns in Croatia and the UK
Topic, M; Tench, R;
The purpose of the paper was to investigate whether Lidl uses CSR communication in their Advertising and Communication Campaigns in two different business contexts, and if so, how. The paper built upon existing analyses of CSR Communication by analysing Lidl’s websites ... View more
Anić, I. D. (2014). Trgovina na malo. Sektorske analize, 28(3), 2-18.
Backman, J. (1975). Social responsibility and accountability. New York, NY: New York University Press.
Barford, V., & Holt, G. (2013). Google, Amazon, Starbucks: The rise of tax shaming. Retrieved from http://www.bbc.co.uk/news/magazine-20560359
Birth, G., & Illia, L. (2008). Communicating CSR: Practices among Switzerland's top 300 companies. Corporate Communications: An International Journal, 13(2), 182-196.
Blowfield, M., & Frynas, J. G. (2005). Setting new agendas: Critical perspectives on corporate social responsibility in the developing world. International Affairs, 81(3), 499-513.
Bowie, N. E. (1991). New directions in corporate social responsibility. Business Horizons, 34(4), 56-65.
Bowie, N. E. (2012). Corporate social responsibility in business. A commissioned background paper about corporate social responsibility in business as it relates to the creation of public value. Retrieved from http://www.leadership.umn.edu/documents/Bowie5- 30.pdf
Branco, M. C., & Rodrigues, L. L. (2007). Positioning stakeholder theory within the debate on corporate social responsibility. EJBO: Electronic Journal of Business Ethics and Organization Studies, 12(1), 5-15.
Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77-101.
Britt, D., Lauritsen, K., & Perks, J. (2015). The influence of interactive, non-interactive and explicit CSR communication on young adults' perception of UK supermarkets' corporate brand image and reputation. Corporate Communications: An International Journal, 20(2), 178-195.