How message framing affects consumer attitudes in food crises

Article English OPEN
Mitchell, V-W.; Bakewell, C.; Jackson, P. R.; Heslin, C.;
(2015)

Purpose - The purpose of this paper is to explore the relationship between consumer risk perceptions and behaviour when information about food risks is framed in a positive or negative way.\ud \ud Design/methodology/approach - Using food consumption scenarios in an on-l... View more
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