Emerging trends in customer management in a changing world

Article English OPEN
Dibley, Anne; Clark, Moira; Myers, Andrew;
(2016)
  • Publisher: Bucharest University of Economic Studies Publishing House

The number of customer management related research publications has increased significantly over the last decade (a 70 per cent increase); where key areas or themes have mainly focused upon subjects such as customer satisfaction, customer service, customer loyalty, cust... View more
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