Market-driving strategy and personnel attributes: top management versus middle management

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Stathakopoulos, Vlasis; Kottikas, Konstantinos G.; Theodorakis, Ioannis G.; Kottika, Efthymia;

This study focuses on the role that personnel attributes play during the implementation of a market-driving strategy, a topic that has heretofore received limited academic attention. Contrary to the traditional reactive market-driven approach, the proactive market-drivi... View more
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