How will alcohol sales in the UK be affected if drinkers follow government guidelines?

Article English OPEN
Baumberg Geiger, Ben (2009)

Aims: The proportion of alcohol consumption that is above government guidelines ('risky drinking') has been estimated in several countries, suggesting that reductions in risky drinking would lead to significant declines in total alcohol consumption. However, this has not previously been conducted transparently in the UK. Furthermore, existing studies have under-explored the importance of several methodological decisions, as well as not closely examining the meaning of these figures for debates on 'corporate social responsibility' (CSR). Methods: Secondary analysis of the amount of alcohol consumption above various government guidelines in four British datasets for 2000-2002: the National Diet and Nutrition Survey; the General Household Survey; Smoking, Drinking and Drug Use among Young People; and the March 2002 ONS Omnibus Survey. Results: Risky drinking accounts for 55-82% of the total consumption by 18- to 64-year olds, depending on the definition of risky drinking used. If only alcohol above the government guidelines is counted, this falls to 22-475. Consumption by underage drinkers accounts for 4.5% of the total consumption, while consumption by drink-drivers accounts for 0.5-8.0% depending on the assumptions made. Conclusions: Methodologically, the study shows that at least two decisions have considerable importance: the definition of risky drinking used and whether we count all drinking (as in most previous studies) or only drinking above guidelines. Substantively, these studies do not directly show that drink companies' profitability would be affected by declines in risky drinking. Nevertheless, they are valuable for present debate in themselves and form the basis of a more complex analysis of alcohol CSR.
  • References (26)
    26 references, page 1 of 3

    Anderson, P. (2003) The Beverage Alcohol Industry's Social Aspects Organizations: a public health warning. Eurocare.

    Anderson, P. and Baumberg, B. (2006) Alcohol in Europe: a public health perspective. Institute of Alcohol Studies, London.

    Bloomfield, K., Stockwell, T., Gmel, G. and Rehn, N. (2003) International comparisons of alcohol consumption. Alcohol Research and Health 27, 95.

    Carpenter, J. and Bithell, J. (2000) Bootstrap confidence intervals: when, which, what? A practical guide for medical statisticians. Statistics in Medicine 19, 1141-1164.

    Chief Medical Officers (2009) Draft Guidance on the Consumption of Alcohol by Children and Young People from the Chief Medical Officers of England, Wales and Northern Ireland. Department for Children, Schools and Families.

    Department of Health (1995) Sensible Drinking: The Report of an Inter-Departmental Working Group.

    Department of Health (2008) Safe, Sensible, Social - Consultation on further action. Department of Health, London.

    Doran, C., Shakeshaft, A., Hall, W. and Petrie, D. (2009) Alcohol industry and government revenue derived from underage drinking by Australian adolescents 2005. Addictive Behaviors 34, 75-81.

    Efron, B. and Tibshirani, R. J. (1993) An introduction to the bootstrap. Chapman and Hall, London.

    Foster, S., Vaughan, R., Foster, W. and Califano, J. (2003) Alcohol consumption and expenditures for underage drinking and adult excessive drinking. Jama-Journal of the American Medical Association 289, 989-995.

  • Related Research Results (4)
  • Metrics
    0
    views in OpenAIRE
    0
    views in local repository
    20
    downloads in local repository

    The information is available from the following content providers:

    From Number Of Views Number Of Downloads
    Kent Academic Repository - IRUS-UK 0 20
Share - Bookmark