Journal positioning meta-issues as evolving contexts: Organizational marketing at the crossroads

Article English OPEN
Lichtenthal, J. David; Tzempelikos, Nektarios; Tellefsen, Thomas;
  • Publisher: Elsevier

As Industrial Marketing Management (IMM) has completed 45 years of publication, Industrial Marketing Management: An Interorganizational Interdisciplinary Journal comes of age yet again. A description of the proliferation of journals and associated titles within cognate ... View more
Share - Bookmark