publication . Part of book or chapter of book . 2016

Dive tourism and the entrepreneurial process in the Perhentian Islands, Malaysia.

Jeyacheya, Julia; Hampton, Mark P.;
Open Access
  • Published: 18 Nov 2016
  • Publisher: CABI
  • Country: United Kingdom
Dive tourism is a high growth, niche sector for island and coastal developing nations and is propelled predominantly by local tourism entrepreneurs and small businesses. This chapter examines dive tourism in peninsula Malaysia and particularly the factors influencing the entrepreneurial process. Much research on tourism entrepreneurs is derived from analysing business in the developed world, and has focused on the individual, not the process. Significantly less research exists for middle income and less developed countries despite the critical role tourism plays in national development planning. Similarly, a significant amount of dive tourism research has emerge...
free text keywords: G, GV, HD, HD28
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