How to Teach Entrepreneurship to Communication and Creative Industries Students

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Stenvall-Virtanen, S. ; Grönlund, M. ; Malinen, P. ; Foà, C. ; Crespo, M. ; Cardoso, G. ; Jones-Evans, D. ; Agusita, E. ; Sádaba, C. ; Arrese, A. ; Salaverría, Ramón ; Picard, R. (2016)
  • Publisher: CreBiz
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This handbook has been written as a result of work undertaken in the "CreBiz - Business Development Laboratory Study Module for Creative Industries" project. The objective of creating the study module is to enhance the business knowledge of undergraduate and graduate students of arts, humanities and media and communications, i.e. individuals, who have potential to be (self) employed after their graduation in the field of creative industries. Special focus in the study module is given to the latent entrepreneurial propensities, i.e. personal qualities and skills of the individual that would enable students to pursue an entrepreneurial career when given the opportunity or incentive to new venture creation.
  • References (19)
    19 references, page 1 of 2

    2 Henry Jenkins (2006) Convergence Culture: Where Old and New Media Collide, New York University Press, 2006).

    1. Andy C. Pratt and Paul Jeffcut (eds.) (2009): Creativity, innovation and the cultural economy. London: Routledge.

    2. Chris Anderson (2006): The Long Tail Why the future of business is selling less of more.

    3. Henry Chesbrough (2011) Open Services Innovation: Rethinking Your Business to Grow and Compete in a New Era.

    4. John Hartley et. al. (2013) Key Concepts in Creative Industries. London: Sage.

    5. John Howkins (2001) : The Creative Economy: How People Make Money from Ideas. London: Allen Lane.

    6. Albarran, Alan B. (2010) The Media Economy. New York: Routledge.

    7. Selected articles from the Journals10

    8. Grönlund, M., Stenvall-Virtanen, S. and Toivonen, T. (2014), The University of Turku. European Observatory for Creative Industries. An overview on the economic performance of 10 Creative Industries Journal; Journal of Cultural Economics; Journal of Media Economics; International journal of Media Economics; Journal of Media Business Studies

    1. Colette Henry (2007), Entrepreneurship in the creative industries: an international perspective. Cheltenham, UK: Edward Elgar.

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