Perceived Risk in Service Consumption – a C2C Perspective

Part of book or chapter of book English OPEN
Nicholls, Richard (2008)
  • Publisher: University of Podlasie
  • Subject: HF

In the field of services marketing some attention has been paid to the theme of risks associated with purchasing and consuming services. The literature includes issues such as: the relative uncertainty of services and goods at various stages of consumption; types of per... View more
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